How Do You Decide What Terms to Use?

I Already Spent a Fortune on my Website.  Why Is It Important to Keep a Blog? 

Can I See Samples of Your Work?

Who Writes the Content?

How Do You Decide What to Blog About?

Because hiring a content freelancer may be new to you, we have compiled a list of Frequently Asked Questions (FAQ’s) for your review.  If you still have a question that hasn’t been addressed, don’t hesitate to contact us at or at 651.357.2883.

Frequently Asked Questions

Finding the balance between using proper legal terminology and words that lay people can understand can be a challenge.  Additionally, blogs must be written with an eye towards search engines.  Because of this, you may see us include “formerly referred to as child custody” in a blog post about parenting time – because while you may know that it’s properly referred to as “parenting time,” your potential client may not.  It’s critical that we include terms that may be used in search engines, so that they can find your blog.

Does This Require a Long Term Commitment?

Your content is written, proofread, and reviewed for content by two attorneys, each with over 20 years of legal experience.  Jeff attended a top 20 law school and graduated in 1994.  His law practice has included criminal defense, employment law, real estate law, juvenile law, civil commitment, personal injury, family law, debtor/creditor, landlord tenant and a general civil practice.  Christine also graduated in 1994.  She has practiced in the areas of criminal defense, forensic science, suspension and debarment, and government contracts as a private attorney, and as General Counsel to a government agency, dealt with employment law, labor law, contracts, union negotiations, workers’ compensation, FOIA, and EEO.

Can You Provide More Information on the Types of Blogs You Write?

Of course.  We do have a page of samples of our work, however, if you want to see something specific to your area of practice, we are happy to provide this.  We only provide original content, so we don’t post on our website work we have done for other lawyers.  We offer you the same commitment.  Content provided to you will be yours and yours alone.

No.  We ask for a 4 week commitment, with automatic renewal.  We bill in 4 week increments.  Because we will write articles in advance to have on hand, we request 2 weeks notice of cancellation. 

Yes.  We generally write three types of blogs:

  • Legal practice areas;
  • General legal practice information; and
  • Broader relevant topics.

Legal Practice Areas

Legal practice area blogs are blogs that cover things like “Parenting Time in the State of Illinois,” “Respiratory Disorders and Social Security Disability,” and “What Types of Damages You May Be Able to Recover in Your Personal Injury Case in Georgia.”

General Legal Practice Information

General legal practice information generally refers to topics such as, “What to Expect in Mediation,” “Why Keeping a Personal Injury Diary is Important,” and “How to Prepare for Testimony.”

Broader Relevant Topics

When we blog about broader relevant topics, we are seeking to both inform potential clients as well as provide fresh, interesting content.  This could include blog posts such as “Construction Site Safety,” “The Duties of Pedestrians and Drivers in South Dakota,” or “Dealing with the Holidays After a Divorce.”

A website is just fine if you have enough former clients who only use the website to look up your contact information.  However, if you are looking for new clients, it is essential that people can find you without knowing your name.  Understand how search engines work.  Google uses web crawlers, also known as spiders, to find webpages that they will use later in Google search results.  This data is identified, indexed, and stored.  When a search is entered, such as, “How do I file for divorce in Minnesota,” Google relies on over 200 signals to determine which pages have the most relevant answer to the question presented.  These 200 signals include:

  • The freshness of the content on any given website;
  • The words found on a given webpage;
  • Whether the words are spelled correctly;
  • Synonyms of the search keywords;
  • The quality of the content on a given website;
  • The title of the webpage; and
  • Whether the webpage being considered has been personalized.

Results are ranked in order by relevance.  By regularly adding blog entries to your website, you keep your content fresh, increase the words found on a webpage, increase the number of potential synonyms for search keywords, increase the quality of your content, and ensure that your content is personalized.  At Legal Blogger, we guarantee our work, so you may be assured the words are spelled correctly and the titles of the webpages are relevant for search purposes.

The answer to that question is, not surprisingly, “It depends on what the client wants.”  Some of our clients say things like, “I want 8 blogs a month.  5 should be related to workers’ compensation, and 3 should be related to personal injury.”  Other clients provide a list of detailed titles of blogs they want written.

Inevitably, there will be some change in the law, or national injunction filed, or proposed rule change that is relevant to the practice of a certain type of law.  In that case, a client may request a special blog post dedicated to that topic.  This can be worked into the regular rotation, or, if a client prefers, can be turned around more quickly, in addition to the normal rotation of blogs.  Alternatively, a client may prefer to design a newsletter around such changes.